Pristine Aqua Worlds

Effective Date: July 9, 2025

Pristine Aqua Worlds ("we," "our," or "us") operates the website located at [Your Website URL, e.g., apristineaquaworld.com]. This Privacy Policy describes how we collect, use, and share information about you when you visit our website, use our services, or otherwise interact with us.

1. Information We Collect

We collect information that identifies, relates to, describes, or is capable of being associated with you ("Personal Information"). The types of Personal Information we may collect include:

• Contact Information: Name, email address, phone number, physical address (for service inquiries and scheduling).
• Service Information: Details about your aquarium(s) and specific service requests (e.g., tank size, type of fish, maintenance needs, setup preferences).
• Payment Information: When you make a payment for our services, your payment card details are processed directly by our third-party payment processors (e.g., Stripe, PayPal). We do not store your full payment card details on our servers.
• Communication Information: Records of your correspondence with us, such as emails, phone calls, or messages submitted through our website forms.
• Website Usage Information: Information about how you interact with our website, such as your IP address, browser type, operating system, referring URLs, pages visited, and dates/times of visits. This is typically collected through cookies and analytics tools.

2. How We Collect Your Information

We collect Personal Information from various sources:

• Directly from You: When you fill out our contact form, request a quote, book a service, call us, email us, or otherwise provide information directly to us.
• From Third-Party Payment Processors: When you make a payment, our payment processors share limited transaction details with us (e.g., confirmation of payment, last four digits of card) but not your full payment details.
• Through Cookies and Tracking Technologies: As you navigate our website, we may use cookies, web beacons, and similar technologies to collect certain information automatically.

3. How We Use Your Information

We use your Personal Information for the following purposes:

• To Provide and Manage Services: To respond to your inquiries, schedule and perform aquarium cleaning, setup, maintenance, and specialized services, and manage your account.
• To Process Payments: To facilitate transactions for services rendered through our third-party payment processors.
• To Communicate with You: To send you service confirmations, updates, invoices, and respond to your questions or requests.
• For Marketing and Promotion (with consent where required): To send you information about new services, special offers, or other news that may be of interest to you. You may opt out of marketing communications at any time.
• For Website Improvement: To analyze website usage and trends, improve our website's functionality, and understand user behavior.
• For Legal and Security Purposes: To comply with legal obligations, enforce our terms of service, protect our rights and property, and prevent fraud or security breaches.

4. How We Share Your Information

We may share your Personal Information with third parties in the following circumstances:

• Service Providers: We may share your information with third-party vendors and service providers who perform services on our behalf, such as payment processing (e.g., Stripe, PayPal), website analytics (e.g., Google Analytics), form submission services (e.g., Formspree.io), and potentially scheduling software. These providers are obligated to protect your information.
• Legal Compliance and Protection: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency). We may also disclose information to protect our rights, privacy, safety, or property, or that of our clients or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your Personal Information may be transferred as part of that transaction.
• With Your Consent: We may share your information with your explicit consent.

We **do not sell your Personal Information** to third parties.

5. Data Security

We implement reasonable technical and organizational measures designed to protect your Personal Information from unauthorized access, use, alteration, or destruction. However, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure.

6. Your Choices and Rights

Depending on your jurisdiction, you may have certain rights regarding your Personal Information, including the right to:

• Access: Request a copy of the Personal Information we hold about you.
• Correction/Rectification: Request that we correct any inaccurate or incomplete Personal Information.
• Deletion: Request that we delete your Personal Information, subject to certain legal exceptions.
• Opt-Out of Marketing: Unsubscribe from our marketing communications at any time by following the instructions in the email or contacting us directly.
• Cookies: Most web browsers are set to accept cookies by default. You can usually modify your browser setting to decline cookies if you prefer. However, this may affect the functionality of our website.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

7. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18. If we become aware that we have inadvertently collected Personal Information from a child under 18, we will take steps to delete such information from our records.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page with a revised "Effective Date." We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Pristine Aqua Worlds
[Your Phone Number, e.g., (520) 123-4567]
[Your Email Address, e.g., info@pristineaquaworlds.com]
[Your Mailing Address - Optional, e.g., P.O. Box 123, Page, AZ 86040]